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Top 10 Healthcare Marketing Service Companies – 2021

In the immediate aftermath of the COVID-19 pandemic, the knee-jerk reaction of many healthcare providers and facilities was to the hit pause button on healthcare marketing, at least for the time being. However, any healthcare facility that put its marketing budget on hold when the crisis occurred swiftly understood that this was a wrong approach. Despite the uncertainties brought forth by the pandemic, embracing the leading-edge technologies and evolving the marketing strategies meant healthcare providers and facilities could not only wade through the crisis but also thrive. It’s indeed the right time for healthcare providers to build a brand reputation by auditing every touchpoint across the patient’s healthcare journey and enhancing the interaction with patients.

Notably, healthcare providers are increasingly focussing on precision-focused engagement with the patient population today, delivering immediate and personalized messages. Meantime, they are also looking to adopt SEO best practices to ensure they are staying on top of search results. Natural language processing (NLP) and video content marketing are also making great strides, given their ever-increasing potential in healthcare marketing initiatives.

Simultaneously, leading-edge technologies, including data analytics and artificial intelligence (AI), are significantly aiding healthcare marketing initiatives by enabling them to reach the right consumers with the right product at the right time. Leaning on these technologies, healthcare marketers can also optimize their campaigns to get the best ROI.

At this juncture, there is a variety of healthcare marketing service companies available in the market that cater to the different needs of healthcare providers and facilities. To help them choose the company that best fits their requirement, Healthcare Tech Outlook has compiled a list of the top 10 healthcare marketing service companies. The enlisted companies are the frontrunners in the market that provide a wide span of features. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CXOs.

We present to you Healthcare Tech Outlook’s, “Top 10 Healthcare Marketing Service Companies – 2021.”

    Top Healthcare Marketing Service Companies

    Innovare Medical Media
    Innovare Medical Media (Innovare) is dedicated to building custom designed Community Showcase Display Programs that Provides highly effective marketing vehicles for our Hospital partners to communicate their strategic priorities to their most valuable target audiences: existing patients, visitors, and employees. It also creates and maximizes a new unrestricted revenue stream for our Hospital partners adding stability to these times of financial uncertainty in healthcare
    Medical Marketing Whiz
    Michigan-based Medical Marketing Whiz offers a wide range of marketing services. The company acts as an outsourced chief marketing officer for its clients and offers a wide range of marketing services including social media management, Facebook/Instagram ads, email marketing, patient education webinars, among others to physicians in need of better marketing. Medical Marketing Whiz offers its portfolio via a one-stop Dr. Marketing Blueprint program, which comprises the company’s comprehensive marketing blueprint for success. With the Dr. Marketing Blueprint program, the company assists its clients by identifying the issues with their existing online footprint and comparing them to other physicians in the area
    My Dental Agency
    My Dental Agency creates distinctly different marketing campaigns your patients are sure to notice. Never worry about your marketing again or spend another minute of your free time creating your own campaigns. In addition to our highly-custom approach, another thing that sets us apart from the crowd is our focus on driving high-quality patients. We understand the importance of using custom, eye-catching imagery and interesting, attention-grabbing copy in order to engage quality new patients and enhance the experience of existing patients. We believe in the importance of a comprehensive marketing campaign and don’t mind brainstorming for days on end for new ways to attract and engage patients
    Nicklaus Marketing & Pr
    Provides a comprehensive array of services, including branding, website design, and media buying, so that clients can effectively communicate their message to the audience. As a full-service agency, Nicklaus Marketing & PR takes an active role in developing a sound marketing strategy that encompasses both digital and traditional media to ensure their healthcare clients develop a connection with their patients and fulfil their expectations. In addition, Nicklaus Marketing & PR also works with healthcare providers to streamline their patient pathways so that patients feel valuable through every step of the care process
    Bichsel Medical Marketing Group
    Bichsel Medical Marketing Group (BMMG) is a company dedicated to helping med device and biotech start-ups commercialize their innovations. As is typically the case, our clients have focused on the development of their disruptive technology, its clinical trials, and securing FDA clearance. They run lean when it comes to marketing, so prefer to outsource marketing leadership and commercial execution to BMMG. We often hold positions as the interim VP of Marketing, as well as fully functioning marketing department. We operate seamlessly as an extension of your company and interface daily with your staff, as if we were full-time employees – but without the impact to your staffing headcount
    iProv
    iProv is a full-service marketing agency located in Little Rock, Arkansas. Our approach to marketing allows business owners to focus on their organization without bearing the burden of their marketing needs. The iProv team becomes an extension of the business and is held accountable for producing results
    Lenz Marketing
    Lenz is a full-service marketing agency and strategic consulting firm providing branding, advertising, digital marketing, public relations, and sound business advice. From healthcare and higher education to community organizations and nonprofits, we help businesses that serve their communities. We build long-term relationships with all our clients. For more than 25 years, we’ve grown our business by growing yours. What are your goals? Who do you serve? What is your unique brand position? If the answers aren’t clear yet, we’ll help get you there. Then we’ll work with you to develop a smart strategy for success
    My Dental Agency
    My Dental Agency creates distinctly different marketing campaigns your patients are sure to notice. Never worry about your marketing again or spend another minute of your free time creating your own campaigns. In addition to our highly-custom approach, another thing that sets us apart from the crowd is our focus on driving high-quality patients. We understand the importance of using custom, eye-catching imagery and interesting, attention-grabbing copy in order to engage quality new patients and enhance the experience of existing patients. We believe in the importance of a comprehensive marketing campaign and don’t mind brainstorming for days on end for new ways to attract and engage patients
    Omnicom Health Group
    Omnicom Health Group is the largest healthcare marketing and communications network in the world, with more than a dozen companies and over 4,000 talented people specializing in every area of health. Our people come from every corner of science, medicine, marketing, and communications, partnering with clients—and connecting with each other— to achieve meaningful change through better, more innovative communications. Omnicom Health Group offers clients the greatest share of the industry’s most talented and creative professionals in nearly every market in the world. Our agencies collaborate seamlessly across geographies and customer groups. And we offer custom combinations of capability and expertise that fit and serve every client need. We call this borderless way of working “Independent Minds, Brilliantly Connected.” And we’d love to connect our talent for you
    PatientBond
    PatientBond revolutionizes patient engagement using a proprietary psychographic segmentation model and digital communications, proven to motivate desired healthcare consumer behaviors. PatientBond personalizes emails, text messages/SMS, Interactive Voice Response and in-app/portal communications with 2-way response and psychographic insights based on the individual patient's motivations and communication preferences. PatientBond can act as a standalone platform or as an enhancement to most CRM, EMR and Practice management systems. PatientBond helps our customers amplify business and clinical results by increasing market share, improving health outcomes and enhancing the amount and speed of patient payment collections