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Bichsel Medical Marketing Group: Reinventing Medical Marketing

Top 10 Healthcare Marketing Consulting/Service Companies - 2020

COVID-19 is one of the reasons why patients, now more than ever, are demanding better and prompt services from healthcare facilities to improve the quality of their lives. This has opened doors for multiple options of care, and hence the competition is fierce. In the digital era, people have access to an incredible amount of information and are using it to make informed decisions. To reach the masses, healthcare marketing is witnessing an unprecedented turn. For instance, given that most patients today go online to search for their cure, savvy healthcare providers are thinking beyond the conventional word-of-mouth practices and collaborating with trusted agency partners to meet their patients’ needs. Marketing teams are creating personalized digital healthcare centers that include not only written content with best SEO content, but also educational videos, patient-to-patient communication forums, and smart tools and apps to aid in healthcare monitoring. Also, with zero-click searches becoming the norm, most healthcare marketing teams are claiming their Google Knowledge Search Panel to ensure that the information is precise, accurate, and updated. Besides, to address the current video-friendly generation, healthcare managers invest heavily in making standard videography equipment or even hiring a professional to make the same. This helps healthcare firms to make videos that are concise yet engaging, and relevant to the company’s target audience. Furthermore, healthcare marketers are also shifting focus towards programmatic display advertising to remain omnipresent across all their patients’ online searches.

In order to assist the healthcare companies in the medical realm in shoring up their capabilities, we have compiled this issue of Healthcare Tech Outlook. In this edition, we have listed the top 10 healthcare marketing consulting/service companies that can help you escalate your chances of success. Equipped with innovative technological capabilities, these enlisted healthcare consulting/service companies are transforming the marketing aspect in the healthcare paradigm at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts and CXOs in the healthcare sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of Healthcare Tech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.

We present to you Healthcare Tech Outlook’s “Top 10 Healthcare Marketing Consulting/Service Companies - 2020.”

    Top Healthcare Marketing Consulting/Service Companies

    Bichsel Medical Marketing Group
    BMMG is a boutique healthcare-specific marketing firm, specializing in commercialization strategies and tactics for medical device, biotech, and pharma startups. Established as a medical marketer, BMMG has helped clients strengthen their market presence by deploying comprehensive strategies to reach out to markets, communicate messages, and facilitate sales operations. BMMG is at the forefront of helping MedTech companies develop (and execute) cogent plans for reaching their target audiences in this ‘new normal’ through several innovative tools, programs, and demand-generation activities . Under Lisa's leadership, BMMG's focus has always been helping medical technology startups with scalable marketing, advertising, PR, and other critical aspects of commercialization while they work toward their potential acquisition, merger, IPO, or other exit strategies
    Innovare Medical Media
    Innovare implements a seamless and turnkey digital signage platform with charging solutions are no cost to healthcare facilities which helps remove the old-school poster boards, easels, and vinyl banners from their floors and enhance the appearance of their sterile public areas. These digital, large-format hospital graphics can be placed throughout the hospital facilities to feature leading local and regional businesses, as well as community messages and CDC guidelines. With an added benefit of integrated mobile charging stations, Innovare’s digital display solutions can become a more significant display in the hospital waiting areas and corridors to support patient experience while also generating incremental revenue back to the hospital. Moreover, when hospital patients, visitors, and staff utilize the complimentary mobile charging stations, they are highly in-tune with the content being displayed on the digital screens embedded into the stations
    My Dental Agency
    My Dental Agency delivers personalizeddental marketing campaigns to the dental community to drive new patients and retain existing ones while growing considerably
    Cardinal Digital Marketing
    A digital marketing agency that helps clients ignite their growth by delivering customized search engine marketing solutions that increase their leads, conversions and authority. We’ve partnered with some of the most recognizable healthcare, legal, and corporate brands in the country – including Papa John’s and Cox Media Group – helping these multi-location organizations strengthen their brand and broaden their reach. While we’re most proud of the work we do for our clients, we’re also honored to have been chosen as a Best and Brightest company to work for and as an Inc. 5000 agency
    Coffey Communications
    Coffey Communications is a leading provider of content marketing tools for hospitals and health plans across the country. Our digital solutions include website design, SEO and social media publishing. We offer a CMS specifically designed for healthcare organizations, and our in-depth digital content library contains articles, infographics, videos and quizzes to entice and delight. We offer both custom and syndicated print marketing solutions for hospitals and health plans. Our designs are innovative, and our content is carefully sourced and rigorously checked
    Doctor Genius
    At Doctor Genius, we work with clients to expand their private practice or business by helping them reach, engage and convert consumers into patients to their practice doorstep. By offering high-end web marketing services to medical and health professionals throughout the United States, we help clients gain more profit and build trustworthy relationships with patients to initiate sustainable practice growth
    Fannit Internet Marketing
    Fannit is a tremendous team of knowledgeable, certified, and skilled professionals focused on creating high impact marketing engines for companies throughout the United States. We are certified Hubspot Inbound Marketing partners as well as Google Partners and provide services in the following areas: Search Engine Optimization (SEO), Inbound Marketing, Content Marketing, Conversion Rate Optimization (CRO), Pay Per Click (PPC), email automation, and Social Media Marketing (SMM)
    Glacial Multimedia
    Since the year 2000, Glacial Multimedia, Inc. has been employing cutting-edge technology to bridge the gaps between medical companies and their customers. By integrating a mix of medical website design, search engine optimization, internet marketing, web video/audio production, website analytics, social media optimization and software development, we simply create ideas that succeed. In an ever-changing marketing field such as Internet marketing, it is easy to make a wrong turn or poor decision
    Healthgrades
    Healthgrades is dedicated to empowering stronger and more meaningful connections between patients and their healthcare providers. At www.healthgrades.com, we help 30 million consumers a month to find and schedule appointments with their provider of choice. With our scheduling solutions and advanced analytics applications, we help more than 1,500 hospitals across the country to cultivate new patient relationships, improve patient access, and build customer loyalty. At Healthgrades, better health gets a head start
    iHealthspot Interactive
    Since 2007, iHealthSpot Interactive has helped more than 4,000 medical professionals and businesses grow. With a dedicated team of experts in healthcare marketing, a proven process and a one-on-one approach, we provide medical website design and healthcare digital marketing strategies that get real results! Each client is different, with unique goals for marketing. As a team, iHealthSpot helps you build a medical practice website that is reflective of exactly who you are, and then provides a digital marketing plan designed to drive new patients and grow your practice. There is no one-size-fits-all approach here. We take a consultative approach to every project, even with our most affordable packages. We are all about healthcare. Just as practices specialize, iHealthSpot Interactive focuses exclusively on the medical field making our writers, designers, developer’s, search engine and marketing specialists, and client services professionals true experts in positioning your medical practice for greatness